What are laserlinx? |
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| laserlinx are a completely new and different type of promotional marketing tool, combining a high value premium into a package with rich media, print, and interactive advertising. They are custom-developed, CD-ROM-published, best-of-the-web guides on any subject consumers (and thus marketers) would value, such as sports, art, parenting, travel - or any other topic. The result is a collection of hand-picked, highly-relevant websites - reviewed, rated, and ranked in compliance with our proprietary COVUS process for the convenience and pleasure of the user. laserlinx does for the Internet what unrelated brands like Zagat Survey®, Consumer Report®, and For Dummies® do for the topics they address - takes an overload of information and makes it manageable... simpler... more useful... relevant. |
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Key Elements |
Premium + Rich Media + Print + Interactive = laserlinx
- Fully Customized: We build each laserlinx guide specifically for the client - on any topic whatsoever - to mesh with the client's particular marketing goals
- Valued By Consumers: laserlinx simplifies the Internet for your customers by taking them directly to the resources that matter to them most - the best of the Web, with all sites reviewed, rated and ranked in accordance with our proprietary COVUS process
- Highly Targeted and Effective: laserlinx allows marketers to fully integrate their message and branding into the critical information in their customers' lives
- Feature Rich: Can include TV-quality advertising, electronic coupons, sweepstakes, surveys, applications, interactive programming, multiple links to the client's website, and much more
- Versatile: Perfect for direct mail, in-pack/on-pack, events, gift with purchase, point of sale, etc.
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Some Topic Suggestions...
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Sample Cover
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- The 100 Essential Websites for Diabetics
- A Web Guide to a Healthy Heart
- The 100 Best Sites for Recent College Graduates
- Essential Web Guide to Luxury Living
- Web Guide for Small Business Owners
- The 100 Best Websites for Football Fans
- Top 100 Websites for Travel and Liesure
- Breast Cancer: The Essential Web Resource Guide
- The Website Guide for Educators
- The Top 100 Websites for Photographers
- Top 100 Websites for Losing Weight
- Top 100 Websites for New Parents
- The Best Websites for Decorators
- Coolest Sites on the Web
- Pet Lovers Guide to the Internet
- Internet Guide to Family Fun & Adventure
- Best Website Resources for Building Wealth
- Internet Guide to the Outdoors
...or whatever topic is valuable to your customers
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Features |
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The COVUSTM Process
laserlinxTM are produced using our proprietary COVUS process, ensuring that every issue is: |
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The Research Team:
We select a topic-specific research team for each laserlinx issue. Every laserlinx researcher must have a combination of:
- A sophisticated understanding of the subject matter
- Deep Internet expertise
For example, the research for a golf-themed issue would be performed by Internet savvy golf pros, whereas MBA students would research a business-themed issue. And any single laserlinx issue may have several researchers, who will be assigned different Subsections in accordance with their particular area of expertise.
The Procedure:
The laserlinx COVUS process:
- Use of multiple Internet search tools - both online and offline and deep web access tools.
- Strict research guidelines regarding accuracy and thoroughness.
- Websites are compiled in accordance with the established laserlinx template, ensuring that all key elements are covered. A single editor for each issue then organizes and edits the templated website information - ensuring that each issue is uniform and thorough
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